Identity and branding for Corporate Magic, Inc – a Top 50 events production company based in Richardson, TX. CM produces corporate events for Mazda, Berkshire Hathaway and many other Fortune 50 and 500 companies. This goal for CM was to update the typeface from a serif to sans-serif along with brushing up the image to fit a niche of target clients. This new direction uses a sophisticated grey as backdrop for the newly revised blue bolt that has been used since the company’s inception making it the focal icon of the brand. Collateral shown: Letterhead package, custom bolt thumb drives, video brochure.

Paper
Neenah Paper Solar White
Clampitt Paper Company

Printing
Brodnax Printing, Dallas
PMS Color plus UV Gloss on bolt

Photography
Steven Lyons
Adaptable Space