FORT WORTH1999-2007

Campaign
Convention & Tourism Advertising as seen in Successful Meetings, Meetings and Conventions, Texas Monthly.

• Doug Harman, CEO & President
• Segi Desta, COO & Vice President
• Greg Staley, Communications Director
• Troy Myatt, Creative Director
• Brian Pierce, Copywriter
• Dana Coffee, Advertising Manager
• Photography, Robie Capps

Logo
Logo created for the Fort Worth Convention & Visitors Bureau. Incorporates a new, artistically rendered “Molly” fused with bold serifed type. The focus is on what makes Fort Worth different – its Western heritage – while using an artistic style to subtly convey Fort Worth’s focus on culture. The shape of the logo allows flexibility with a wide range of marketing materials, from print collateral to digital.

Download Campaign Presentation
Fort Worth Convention & Visitors Bureau Logo / Brand Development, Rationale and Recommendations