Identity and branding for Perini Ranch Steakhouse, a Texas steakhouse located in Buffalo Gap, TX that is legendary and iconic through Texas, the U.S. and the world. This project began with carefully updating the icon of the brand and steakhouse that has been used since it’s founding in 1983. Keeping the registered Buffalo skull icon, new type was introduced along with an upgrade to the color palette that better reflected the brand starting with the collateral and packaging seen here. Perini Ranch has become a recognized brand across the globe, Lisa and Tom Perini owners and founders of the ranch have become brand ambassadors for their products and message about Texas and food. Having cooked for international figures, celebrities and Presidents – their work has been featured across national and international media.

Paper
Cougar Opaque
Clampitt Paper Company

Printing
Cockrell Printing

Photography
Steven Lyons
Adaptable Space